Sobre

• Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!
• We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.
• We’re looking for a Head of Growth / Marketing to own and scale our clients' end-to-end growth strategy. This role is highly strategic and hands-on, ideal for someone who understands performance marketing, creative strategy, and brand growth—and knows how to turn data into action.
• You’ll be responsible for driving customer acquisition, managing paid media and sponsorships, and aligning marketing initiatives with the broader product and company direction. This is a leadership role with direct impact on revenue and brand expansion.

• Key Responsibilities
• Growth & Performance Marketing
• Own and manage paid advertising efforts, with a strong focus on Facebook/Meta Ads.
• Ideate, test, and scale high-performing ad concepts across channels.
• Ensure a consistent pipeline of creative assets for ongoing and future campaigns.
• Manage ad accounts, budgets, and performance optimization.
• Brand & Partnerships
• Manage brand sponsorships and YouTube long-form review partnerships.
• Identify, negotiate, and oversee influencer and creator collaborations.
• Ensure brand messaging and positioning are consistent across paid and organic channels.
• Strategy & Alignment
• Align marketing strategy with product roadmap and overall company objectives.
• Translate business goals into clear acquisition, retention, and brand growth plans.
• Analyze performance metrics and adjust strategy based on insights and trends.
• Team & Operations
• Manage and coordinate virtual assistants supporting marketing execution.
• Oversee influencer outreach workflows and ensure timely execution.
• Build scalable systems and processes to support growth.
• Proven experience leading growth or marketing for DTC or consumer brands for over 4-5 years
• Strong understanding of consumer behavior, particularly in male-focused products (travel, luggage, lifestyle, or similar categories).
• Deep expertise in Facebook/Meta advertising, from creative strategy to optimization.
• Experience managing influencers, sponsorships, and content-driven growth channels.
• Comfortable working autonomously in a fast-paced, performance-driven environment.
• Strong analytical mindset with the ability to connect marketing performance to revenue.

• Aditional notes
• Open to candidates based in Asia
• Async-friendly role with some overlap with US working hours
• Base salary: USD $2,500 – $3,500/month
• Performance-based bonuses, such as ROAS-based incentives or profit-sharing
• Fully remote, flexible work environment
• High ownership and direct influence on company growth