Sobre

• Job Title: Growth Marketer
• Location: Remote (South America)
• Employment Type: Full-Time
• Working Hours: 8 hours per day aligned to EST (UTC -5), Monday–Friday, with flexibility
• Industry: Digital Wellness

• About Us
• Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

• Role Overview
• Mint Source is recruiting a Growth Marketer to work directly with a digital wellness brand, helping scale high-ticket programs primarily through paid acquisition. You’ll own full-funnel performance for $3k–$5k wellness packages supported by an iOS companion app, partnering closely with the founder and product team to hit profitability quickly and grow from there. Day to day, you’ll shape positioning, script and help produce ads, and run disciplined experiments across Meta and Google to drive profitable customer acquisition. Once the paid engine is working, you’ll also test and unlock incremental growth through influencers and affiliates. Success looks like profitable funnels in the first 30 days, then smart, steady scale over the next 60.

• What You’ll Do
• Design and launch paid acquisition funnels tailored to different customer segments and market positioning
• Plan, run, and optimize Meta and Google campaigns with a clear path to LTV-positive CAC and strong ROAS
• Work with the founder to develop ad angles and scripts, then drive ad creation in-house with external support as needed
• Test offers, messaging, and key funnel steps to improve click-through, lead quality, and conversion rate
• Partner with the product team to connect acquisition efforts with onboarding and retention inside the iOS app
• Build and refine the creative testing system across scripts, hooks, and variations to steadily improve performance
• Validate and scale additional channels such as influencers and affiliates once core paid funnels are performing profitably
• Track results consistently and share clear insights, turning performance data into next-step recommendations
• Maintain a steady experiment cadence, prioritizing tests with the highest potential impact on profitability

• What We’re Looking For
• 3–5 years in performance growth with a track record of profitable campaigns and measurable revenue lift
• Hands-on expertise with Meta Ads and Google Ads, from audience strategy to creative testing and optimization
• Experience building high-ticket funnels, ideally with consultative or program-based offerings
• Strong copy and creative instincts, comfortable scripting ads and driving short-form creative production
• Analytical fluency in CAC, LTV, ROAS, and payback to inform clear decisions and prioritization
• Proactive communicator who operates independently while aligning with the founder and team on direction
• Meticulous attention to detail with a thoughtful, methodical approach to experimentation
• Bonus: Familiarity with meditation or breathwork, iOS app growth, and influencer or affiliate channel testing

• Key Performance Metrics (KPIs)
• Profitability achieved on core paid funnels within 30 days, with scale over the following 60
• LTV to CAC ratio trending positive and improving as spend scales
• ROAS maintained at healthy levels while increasing volume and customer quality
• Total customers acquired through paid channels, with efficiency improving over time
• Consistent creative output and testing velocity, with learnings applied to improve win rates

• What You Get
• High ownership of strategy and execution across paid funnels and creative performance
• Clear goals and regular check-ins, so you always know what success looks like
• Flexibility within GST hours and autonomy to plan your day for deep, focused work
• International exposure and the opportunity to shape how a digital wellness product scales
• Market-competitive pay aligned with experience and performance, plus access to external creative resources when needed