Sobre

• Job Title: Content Strategist
• Job Type: Full-time / Remote
• Work Hours: PST

Job Overview

• We’re helping our client find a Content Strategist with deep experience in Consumer Packaged Goods (CPG)—especially food and beverage. In this role, you will lead the development of content frameworks, storytelling angles, campaign messaging, and multi-channel content while contributing to brand awareness, trust, and conversion across digital platforms.

Responsibilities

• Develop and lead the end-to-end content strategy ensuring consistency across website, social media, email, ads, and product storytelling.
• Create content frameworks tailored to CPG food & beverage consumers—focusing on education, benefits, credibility, and conversion.
• Collaborate closely with creative and marketing teams to develop campaign concepts, scripts, landing page messaging, and brand narratives.
• Conduct content audits and competitive analyses to identify gaps, opportunities, and unique positioning angles.
• Build editorial calendars and structured content pipelines for product launches, seasonal campaigns, and cross-channel initiatives.
• Optimize content for SEO, engagement, and conversion while ensuring alignment with brand tone and voice.
• Provide creative direction for photo/video shoots and influencer/UGC storytelling relevant to CPG audiences.
• Use data and performance insights to refine messaging, improve content effectiveness, and drive audience growth.
• Partner with CRO, media buying, and retention teams to ensure messaging is optimized throughout the full funnel.

Must-Have

• 4–6+ years of content strategy experience with a strong focus on CPG brands—food & beverage required.
• Proven ability to build content systems that drive brand awareness, engagement, and digital conversions.
• Strong understanding of CPG consumer psychology, benefit-driven messaging, and value props that influence purchase decisions.
• Exceptional writing, editing, and creative direction skills with a sharp eye for storytelling.
• Experience working cross-functionally with designers, media buyers, creators, and product teams.
• Familiarity with SEO best practices, content performance analytics, and digital editorial planning.
• Ability to translate insights into creative concepts and actionable content frameworks.

Nice-to-Have

• Experience in e-commerce, DTC, or content-driven CPG growth.
• Experience with Shopify, CMS platforms, and onsite content optimization.
• Knowledge of UGC, influencer collaboration, and paid social content requirements.