Bilingual Social Media Manager (Spanish & English) – TikTok & Instagram Growth
Upwork

Remoto
•Hace 3 dias
•Ninguna postulación
Sobre
We are looking for an experienced Bilingual Social Media Manager (Spanish & English) to manage and grow multiple TikTok and Instagram accounts. This role is for someone who knows how to grow accounts, not just post content. You should be comfortable owning the full social media process—from content strategy to execution, optimization, and analytics. You will be managing several brands and niche pages, so organization, consistency, and performance mindset are critical. Responsibilities Manage multiple TikTok and Instagram accounts simultaneously Create and execute growth-focused content strategies Post, schedule, and optimize content for reach and engagement Write captions in Spanish and English (native or fluent level) Research trends, sounds, hashtags, and formats daily Engage with comments, DMs, and community to boost visibility Analyze performance and adjust strategy based on data Repurpose content across platforms (TikTok ↔ Reels ↔ Shorts) Collaborate on content ideas and growth experiments Required Experience (Must Have) Please do not apply unless you meet most of the following: Fluent in Spanish and English (written and spoken) Proven experience growing TikTok and Instagram accounts Strong understanding of TikTok & Instagram algorithms Experience managing multiple accounts at once Knows how to: Increase reach and followers Improve watch time & engagement Test hooks, captions, and formats Comfortable using analytics to guide decisions Nice to Have Experience with niche pages, personal brands, or faceless accounts Video editing skills (CapCut, Premiere, InShot, etc.) Experience with UGC-style and short-form video storytelling Knowledge of viral content structures Experience working with US & Latin American audiences Deliverables / Expectations Consistent posting schedule per account Weekly performance updates (what’s working / what’s not) Clear growth strategy for each account Ongoing content optimization based on results How to Apply (Important) To be considered, you must include: Links to TikTok and/or Instagram accounts you’ve managed or grown Clear metrics (followers gained, views, engagement growth, etc.) Description of what you personally handled on those accounts Tools you use for posting, editing, analytics, and scheduling Applications without real examples will be ignored.




